This assignment went a lot further than creating a pretty picture. We have heavily intervened in the layout and flow of the building and created spaces that weren’t there yet.
This change was not self-evident for our client: open space means fewer showrooms and fewer showrooms means less return on investment in a short space of time. At least in the head of the real estate agent.
Our proposal turned out to be radical, but did bring about a change in mentality. In the end, our approach did lead to better returns: since the renovation of the Shoes & Leather department, all the brands suddenly want to be in this zone.
After the successful renovation of this department, we are currently working on the renovation of the two entrances, which are also hidden under several layers of gypsum and are urgently in need of a makeover.