Arte International wanted the design for their new showroom in Chelsea, London, to fulfill two purposes. First, it had to allow designers to easily browse through the massive collections of high-end wallcoverings which Arte designs and produces. At the same time, it had to truly submerge all guests in the Arte universe.
The brief was dual. Our designers were to logically structure and organise the numerous types of wallcoverings, while conveying the story and identity of the brand at the same time.