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YUP Hotel, Branding, Different Hotels, BelgiumProject infoBack

Mid-July 2015, the hotel group Different Hotels kicked off its brand new YUP Hotel concept.
This new unlike any other budget hotel is located in Hasselt.
Young Urban Professional    
YUP stands for Young Urban Professional.
In the 80s, a YUP or yuppie was a young and successful working man or woman who loved luxury and comfort.
YUP clearly describes the profile of our hotel guest; a modern adventurer, looking for relaxation and fun.
A YUP loves the comfort, service and style of a boutique hotel, but would rather opt for an affordable
yet innovative modern and different stay... A YUP chooses YUP Hotel.
Creneau International is responsible for the development of the concept.
We have looked after the design concept as well as the, branding & interior design.
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