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Xandres, Catalogues, BelgiumProject infoBack

Fashion is all in the details.
When Belgian fashion house Xandres turned to us for the design of their Spring/Summer catalogue 2013,
we became very, very fussy.
About the format of the booklet and the shape of its inserts, about the texture of the paper,
about the stitching threads and binding staples, about the finishing inks, …
We wanted a catalogue that would materialise Xandres,
doing justice to the collection on its pages.
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We made sure every layout and every paper choice was tailored to perfection.
From detail shots to mood photos and lookbook pictures: each collection was literally given a unique ‘feel’.
Since ‘Belgium’ is the new tagline of Xandres, Brussels was the backdrop of the campaign.
Slightly grainy and misty, all images feel ‘real’. Quick snapshots, hasty stills …
maybe even a bit overflashed.
They set the mood, and add more depth to the brand Xandres aspires to be:
natural and stylish, without being overly polished.
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