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R, Hair Salon, Branding, BelgiumProject infoBack

Enzo Riggio is a name that rolls right off your tongue, doesn’t it?
Its exuberant pronunciation is more than matched by the talent and flair of its owner.
Mr. Riggio is a hairdresser/legend who’s been running his own successful salon in Genk for almost 20 years.
When a new shopping center was being built in his hometown, he jumped to the opportunity
to create his own idea of heaven for hair design.
Creneau came in to create a salon that does justice to Enzo’s stature,
not only as a hairdresser, but also as an inspiration and teacher to anyone
who craves a beautiful and healthy head of hair.
The name of the new salon/specialized shop/classroom is simply “R”.
Our ambition was to blend the relaxed, welcoming feel of a high-end salon with a modern and bold twist,
using mainly black & white elements, modernist typography
and repeating the typical barbershop stripes to create a dazzling effect.
To highlight the ‘mentoring’ aspect, we added some clever classroom references
and college design components, making every single costumer feel like they’re entering a place of inspiration,
driven by the pursuit of enduring excellence in hairstyling and hair care.
The Italian heritage of Enzo ‘Dean of the Do’ Riggio was also incorporated
using mid-century Italian industrial references.
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Project filed under: Art Direction, Visual Identities, Shops
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