Creneau International › Paparazzi, Fashion Store
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Paparazzi, Fashion Store, BelgiumProject infoBack

Look this way, please!
When Loriana Ventura told us she wanted her new clothes shop to be talk of the town,
the name “Paparazzi” came to us in a flash.
We envisioned a place where clients are the centre of attention, feel like celebs and the world (of fashion) lies at their feet.
A reflection of the powerful brands in the shop, the interior oozes fame and style,
attracting the attention of passing pedestrians.
The strong basic colour scheme demanded bold statements.
Neutral furniture pieces in shades of white, black and grey form
the perfect backdrop for the true stars of Paparazzi: the clothes.
Upping the glamour factor, we covered the floor in glitter and lowered the ceiling with studio lights.
A constantly updated wall of polaroids behind the counter shows
customers with their favourite Paparazzi pieces.
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