Creneau International › Hunkemöller, Lingerie Stores
use arrow keys to navigate

Hunkemöller, Lingerie Stores, The Netherlands & BelgiumProject infoBack

Hunkemöller seduced us to create both their sexiest … and largest flagship store concepts ever.
SEXIEST. STORE. EVER.
The store at the Leidsestraat in Amsterdam only carries their sexiest lingerie, nightwear and accessories.
It had to stay true to the trusted Hunkemöller look & feel, but also raise that feel to another level of sexiness.
Always eager to satisfy our clients’ every desire, we created the concept of a mysterious mansion
filled with inviting corridors and enigmatic spaces and cabinets. It was only 75 m² of store space, but we made it feel
like you’re stepping into a world of seduction. Once you’ve opened the majestic door to the mansion,
you’ll find yourself in a sleek corridor, surrounded by dramatically framed products and visuals to get you in the mood.
At the end of the corridor, you’ll find the ‘Cabinet of Curiosities’: a big, pink walk-in closet
where you can fondle some of Hunkemöller’s accessories or touch the interactive screen for
a more in-depth Hunkemöller experience. Making your way deeper into the mansion, you’ll come upon
the Escher-like ‘Staircase’, which is actually an intriguing hallway with a large key and several doors
leading to more Hunkemöller products or to ‘Voyeur Ally’.
This ally is where you’ll find the changing rooms. All the way at the back of the store,
tucked away from the rest of the world, these rooms are a safe place to offer yourself (or your shopping companion)
a glimpse of what happens when you surrender yourself to what ‘The House of Hunkemöller’ has to offer.
--
LARGEST. FLAGSHIP. EVER.
With 500 m², the location at the Meir in Antwerp is Hunkemöller’s largest flagship store ever. The store also has
the look and feel of a Hunkemöller mansion, divided into various sections devoted to different moods.
The flagship store sells all of the product groups in the Hunkemöller collection, exhibiting them creatively
with special techniques, such as an 'intelligent lighting system' for the window displays, digital signage,
a Sexy Shapes bra bar and even distinctive fragrances for each product group.
There is also a VIP fitting room, where you can change the lighting and background to suit your mood.
In short: this is a store that takes shopping for lingerie to a whole new, multi-sense, dimension.
— Hide information       
Creneau International - Hunkemöller, Lingerie Stores, The Netherlands & BelgiumCreneau International - Hunkemöller, Lingerie Stores, The Netherlands & BelgiumCreneau International - Hunkemöller, Lingerie Stores, The Netherlands & BelgiumCreneau International - Hunkemöller, Lingerie Stores, The Netherlands & BelgiumCreneau International - Hunkemöller, Lingerie Stores, The Netherlands & BelgiumCreneau International - Hunkemöller, Lingerie Stores, The Netherlands & BelgiumCreneau International - Hunkemöller, Lingerie Stores, The Netherlands & BelgiumCreneau International - Hunkemöller, Lingerie Stores, The Netherlands & BelgiumCreneau International - Hunkemöller, Lingerie Stores, The Netherlands & BelgiumCreneau International - Hunkemöller, Lingerie Stores, The Netherlands & BelgiumCreneau International - Hunkemöller, Lingerie Stores, The Netherlands & BelgiumCreneau International - Hunkemöller, Lingerie Stores, The Netherlands & BelgiumCreneau International - Hunkemöller, Lingerie Stores, The Netherlands & Belgium
Project filed under: Shops
Top