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Fresh Burritos, FranceProject infoBack

When the founder of Fresh Burritos first brought along a menu of (we imagine extremely secret) Burrito recipes
from Mexico a few years ago, he was mainly focused on getting the flavors right.
The look and feel of the restaurants and the brand itself took a backseat.
Creneau was asked to re-imagine the interior design and branding to make sure the Fresh Burritos experience lived up
to its name and to infuse it with a delicious dose of Mexican culture.
We took our main inspiration from the typically Mexican, very colorful ‘Dia de Los Muertos”
(“Day of the Dead”) festival.
To add some layers and spice to the graphic concept, we turned to indigenous Mexican mural art and the colorful,
hand-painted typography that’s so typical to the local Mexican shops, bars and restaurants.
Aside from applying perfectly imperfect hand-painted typography to the restaurant walls,
we also developed two special types of wallpaper incorporating abstract Mexican skulls.
The entire interior is a mixture of reclaimed, authentic materials & textures
(e.g. used wooden slats for the ceiling design) and new elements to guarantee freshness.
To give the space a more ‘al fresco living’ vibe, we added string lights above the dining tables.
And when we set out to re-fresh the menus, we made sure the street-food roots of the Burrito received its proper dues.
Instead of just sticking to ready-made recipes, we also created a menu option
encouraging hungry Burrito buffs to make their own, personal Fresh Burrito.
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Images by Arne Jennard.
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