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Eye Candy, Identity & Packaging, BelgiumProject infoBack

Quite a spectacle...
If ever there were a store concept worthy of the cliché ‘out-of-the-box’, it’s Eye Candy.
The shelving system is built out of little cardboard boxes contained in a simple pinewood frame.
As soon as a customer buys a pair of glasses, the packaging shifts function from shelve to shopping bag.
Hyper functional, yet hyper clever. Because not only did we save on stock space,
we also made sure that every customer literally gets to take a piece of Eye Candy home.
The packaging is made out of ultra basic white cardboard, with stickers in eight different colours
that create a colourful contrast and divide the shop into different mood zones.
Inside each box, there’s room for the product (glasses) and extra goodies such as
cleaning spray, cleaning cloth and some fun stuff.
We guarantee you: it will be love at first sight!
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Project filed under: Visual Identities, Packaging
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