Creneau International › BSH Brand Center
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BSH Brand Center, BelgiumProject infoBack

When BSH approached Creneau to create a showroom where appliances by Bosh, Siemens, Neff and Gaggenau
would share a single space, we said: ‘No’. #sorrynotsorry
We wanted to do better. Instead of lining up appliances, we wanted to create a ‘brand center’
where each corner tells the story of a specific brand.
Customers will arrive at the subtle and slightly mysterious center and then move
on to each individual brand inside a ‘gallery’,
where they will be able to experience the brand values and storytelling first-hand.
Shall we explore each gallery a bit further? You’ll see they are all quite unique.
Bosh: this gallery is all about straightforward efficiency, performance and reliability
so we kept the space modern and clean.
Siemens: the focus is on dynamic design, with a progressive, innovative and intelligent feel,
so we incorporated plenty of future technologies.
Neff: we needed an unconventional, joyful space for friends to feel welcomed and inspired,
so we created a cozy kitchen with DIY type and illustration.
Gaggenau: we created an upscale scenery radiating authenticity and quality in high-end innovations,
wine & bread illustrations are turned in to a high tech graphical piece of art.
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Project filed under: Visitor Centers
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