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Barú, Packaging, Dragées, EuropeProject infoBack

Eat that!
Dark and pure, rich and honest, funny and crazy ...
as long as it says Barú on the wrapping, you know you’re in for a delicious treat.
Drawing inspiration from Barú’s finest fluffy, swirly and nutty chocolates,
we designed a range of packaging that put the funk back in the chocolate and brings a smile on your face.
The best chocolates are little bites of happiness and we wanted the packaging to show just that.
Adorned with retro colours and patterns, central to each wrapping is the signature element
of the brown rectangular bar with the round Barú logo in it.
The packaging features an array of typefaces reflecting the crazy playfulness and wonderful taste sensations.
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Creneau International - Barú, Packaging, Dragées, EuropeCreneau International - Barú, Packaging, Dragées, Europe
Project filed under: Packaging, Art Direction