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Barú, Marshmallow Bar, BelgiumProject infoBack

A while ago we created the brand identity of Barú, a small Belgian company specialized in fun and flavor.
The core element of Barú’s brand identity is summed up in a magic one-word quote from Alice in Wonderland:
‘crazybadwonderful’.
Creneau has been part of Barú’s swirly success for years and we were happy to add to that success
by designing the packaging of their newest product: the fluffy chocolate marshmallow bar.
The design itself is based on a harlequin pattern of the brand colors.
By zooming in and out, the pattern itself becomes more abstract and… well, magical.
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Creneau International - Barú, Marshmallow Bar, Belgium
Project filed under: Packaging
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